A few months ago I made a post about Snuggie, the monastic-looking blanket that you wear, also more cleverly called Slanket on occasion. The commercial was nice and weird and overly enthusiastic.
Then I noticed that a lot of people were searching for the term “snuggie” to get to my blog, and since it was close to the holidays, I thought that maybe Snuggies had replaced Chia Pets as the new ironic gift.
I had no idea how big it had become.
Yesterday one of my oldest and best friends Carlos sent me this USA Today article entitled Snuggie gets a warm embrace from pop culture. You know, USA Today! The periodical that’s on the cutting edge of what’s hip in pop culture.
“Every once in a while, a product transcends advertising to become part of pop culture,” says Scott Boilen, president and CEO of Allstar Products Group of Hawthorne, N.Y., which conceived and markets the China-made Snuggie.
There are Snuggie Facebook groups, Snuggie references on Jay Fucking Leno, parody videos all over YouTube, and Snuggie drinking games. Also, there’s this:
Snuggie Sightings is a site where people can post their pictures of catching other people wearing Snuggies, but so far it seems to be the same three people over and over just posting pictures of themselves doing funny things in Snuggies. Snuggie porn is surely just an ironic step away.
It’s weird when cult phenomena are so well documented. Welcome to 2009.